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Useful Reference Books
An Introduction to Functional Magnetic Resonance Imaging: Principles
and Techniques by Richard B. Buxton - Hardcover (November 2001)
Introduction to how
functional MRI works, from basic principles and the underlying physics and
physiology to newer techniques such as arterial spin labeling and diffusion
tensor imaging.
Price:$140.00 {Please
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Being Digital by
Nicholas Negroponte - Paperback
(January 1996) Vintage Books; ISBN: 0679762906.
Reflections on the
differences between bits and atoms. As the founder of MIT's
Media Lab and a popular columnist for Wired, Nicholas Negroponte has
amassed a following of dedicated readers. Being Digital, is an edited
version of the 18 articles he wrote for Wired about "being
digital." In the beginning, he
describes the evolution of CD-ROMs, multimedia, hypermedia, HDTV
(high-definition television), and more. The section on interfaces is
informative, offering an up-to-date history on visual interfaces, graphics,
virtual reality (VR), holograms, teleconferencing hardware, the mouse and
touch-sensitive interfaces, and speech recognition. In the last chapter and the epilogue,
Negroponte offers visionary insight on what "being digital" means for
our future. Negroponte praises computers for their educational value but
recognizes certain dangers of technological advances, such as increased software
and data piracy and huge shifts in our job market that will require workers to
transfer their skills to the digital medium. Overall, Being Digital
provides an informative history of the rise of technology and some interesting
predictions for its future.
List Price:$12.00 Your Price: $9.60 You Save: $2.40 (20%) {Please confirm price and availability with order link.} To order
Data Analysis: A Bayesian Tutorial (
Basic principles of
Bayesian probability theory, and their illustrated use with a variety of
examples ranging from elementary parameter estimation to image processing. This is the first book on the maximum entropy and
Bayesian methods aimed at senior undergraduates in science and engineering. It
takes the mystery out of statistics by showing how a few fundamental rules can
be used to tackle a wide variety of problems in data analysis. Other topics covered include reliability
analysis, multivariate optimization, least squares and maximum likelihood,
error-propagation, hypothesis testing, maximum entropy, and experimental
design. As a logical and unified approach to the subject of data analysis, with
a self-contained tutorial approach, this work will be valued by instructors and
students alike.
Price:$35.00 {Please
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Rembrandts in the Attic: Unlocking the Hidden Value of Patents by
Kevin G. Rivette and David Kline - Hardcover (December 1999)
Practical advice for
competing in today's intellectual property arena. If you think patents are
just about protecting inventions such as the film projector, you're missing the
big picture. Now that ideas can be protected--for example,
Priceline.com's business model--patents can be wielded to intimidate
competitors, uncover their strategies, capture market segments, and, for many
companies, generate millions in licensing revenues.
List Price:$27.50 Your Price: $19.25 You Save: $8.25 (30%) {Please confirm price and availability with order link.} To order
Unleashing the Killer App: Digital Strategies for
Market Dominance by Larry Downes, Chunka Mui, Nicholas
Negroponte - Hardcover - 243 pages (May 1998)
Harvard Business School Press; ISBN: 087584801X.
The authors describe a killer app as a product or
service that "wind up displacing unrelated older offerings, destroying and
re-creating industries far from their immediate use, and throwing into disarray
the complex relationships between business partners, competitors, customers,
and regulators of markets." Examples of killer apps throughout history
include the Welsh longbow, the pulley, the compass, moveable type, and the
Apple Macintosh. And today, with our increasingly networked economy (for
example, the World Wide Web), killer apps are appearing all around us. Downes
and Mui argue that the dominant trend behind the proliferation of killer apps
is a combination of
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